And just like that, I stumbled across a new term: food noise.
It’s defined as “heightened and/or persistent manifestations of food cue reactivity, often leading to food-related intrusive thoughts and maladaptive eating behaviours.”
Why did it suddenly land on my radar? A comment on a LinkedIn post. A woman mentioned she was considering Mounjaro weight loss injections and used the term to explain why.
My initial reaction? Alarm bells.
Nooooooo! Please don’t take such drastic action, my brain screamed.
But I get it. The idea of quieting food noise is incredibly appealing. Imagine not thinking about food constantly, especially if it’s been your mental background music for decades.
And of course, people like me (and likely you) are prime targets for the makers of these drugs.
- Want to lose loads of weight? Inject yourself.
- Want to skip over changing the way you eat? Inject yourself.
- Want to silence food noise forever? Inject yourself.
- Want an easy menopause? Inject yourself.
But her mention of food noise struck a chord. It made me reflect on my own history. I had to really dig, 13 years back to the start of my low-carb and fasting journey.
I’d forgotten what it felt like to live with food noise. I spent nearly 40 years thinking about food constantly.
What to eat next.
How not to eat too much.
How to eat less so I could weigh less.
Repeat.
But that internal tug-of-war faded away when I started eating in the Wide Eyed way. That’s when the food noise finally stopped.
No wonder I had such a visceral reaction to someone being pulled in by pharmaceutical marketing. These companies don’t care about her long-term health. They just want her money and consequences be damned.
And the consequences are already surfacing:
- Increased risk of pancreatic cancer
- Irreversible lean muscle loss
- Even death
Compare that to this: enjoying every meal, pairing it with a fasting rhythm, experiencing zero side effects, sustaining it effortlessly (13 years and counting), and not spending a penny on drugs.
I just wanted her to know there’s another way.
Even if she feels like she’s tried every diet under the sun, maybe she just hasn’t tried the right combination.
The Wide Eyed way isn’t a gimmick.
It’s simply eating for your biology.
If you’re human, that means:
- Eating low-sugar, real foods
- Not eating all the time (hello, fasting)
That’s all the body needs to quieten food noise and start healing itself.
No syringes.
No risks.
Just freedom.
